The organizers of the event every year with particular care approach the choice of topics and speakers. At this conference, speakers from different countries (Great Britain, Ireland, Russia, Poland) were invited to give the Ukrainian advertising market fresh ideas for the mind. And also to prompt quite progressive advertisers to search for new vectors of the movement of their businesses. Participants in the advertising market every year wait for the beginning of autumn to hear innovative cases and get inspired. How the advertising market will change, how technologies influence the business paradigm and what is the new reality of Digital & TV programmatic - much was said about this at Future Lab 2016. In the innovation zone, Infovision introduced its interactive advertising format, which is able to create an emotional attitude of the consumer to the brand, as well as create a positive feedback between the brand and the consumer.